Digital alternative for the supply of agroecological products: proposal for the alternative, cultural and artisanal market; El Cooperativo.

Abstract

In Mexico, venues known as tianguis (open air markets) and alternative markets have emerged, offering agroecological and organic products that are beneficial for both human health and the environment. The “El Cooperativo” Alternative, Cultural, and Artisanal Tianguis located in Texcoco, Mexico represents a prime example of this type of venue. However, despite its significant presence on social media, producers have expressed a desire to expand the dissemination of information related to their businesses and products. Therefore, this project aimed to promote the development of a customized web-based information system that by using technological tools would enable the storage and display of detailed information about producers, products offered and recreational activities. Subsequently, semi-structured interviews, data analysis using coding methods, requirements analysis and web development were employed to create the system. As a result of the research, a trial version of the system was created, centralizing real information about the Tianguis, such as its history, location, and contact information. The sections corresponding to events, producers, and products were simulated, as this was the most complex part of the system due to the data processing involved. Based on the trial version, it was concluded that the system may represent a viable alternative for promoting the Tianguis, although its implementation and continuity will depend on the organization, training, and participation of the producers.