From productive activities to social strategies: floriculturists in the central zone of Veracruz
DOI:
https://doi.org/10.22231/asyd.v18i4.1546Abstract
It is important to consider that in production processes there are socially constructed spaces where local actors are key elements. The study contemplated an approach directed at the actor with farmers from the community of Coapichapan, Fortín, Veracruz, Mexico. The article argues that in the production process of Heliconias, farmers are social actors who intervene in the development of their community with their strategic actions. In this sense, the approach directed at the actor allowed the following: situating Heliconia producers, exposing the social ramifications constructed by these actors, and showing the strategies that they carry out as a means for subsistence. These strategies emerge as a way to respond in the presence of the protection of their natural resources, the urge to “move forward”, the lack of programs for the floriculturist sector, the dispute over improving the price of their product, the exchange of opinion with technicians, and the mistrust towards public representatives. Therefore, the conclusion is that the production of Heliconias in the community of Coapichapan is a social activity that represents hard work complemented with family support.
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