Incidence factors within the consumption of appellation of origin’s in Mexico.
DOI:
https://doi.org/10.22231/asyd.v20i3.1420Keywords:
appellation of origin, consumption, seals of origin, territoryAbstract
Food products with origin seals, such as Appellation of Origin (AO), have tangible and intangible characteristics that link them to both territory, and local culture; factors which may impact the consumption of AO goods. The objective of this article is to analyze the effect that sociocultural-environmental, nutritional-sensory-quality, and socioeconomic-accessibility factors have on the consumption level of AO foods in Mexico. It also aims to contribute to the understanding of changes in consumption that have occurred mainly due to exogenous and transitory factors, such as the health emergency (pandemic event). This is undertaken by applying 147 randomized surveys to consumers of AO products, whose information was analyzed using statistical tools and regression models. Results suggested that the socioeconomic factor, related to price and physical access to AO products, is the main incidence factor affecting level of consumption, followed by the perception of quality and safety that these foods have. Likewise, changes in level of income, and mobility restrictions derived from the health emergency, have also decreased the level of consumption of these goods.
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