Fruit production activity in three municipalities in puebla’s sierra nevada: characteristics, organizations and appreciation strategy for development

Abstract

The importance of the fruit production sector in Sierra Nevada,
Puebla, México, lies in that it can constitute the economic motor
of the current diversified production and marketing system.
Using the European LEADER methodology and the value chain
approach, a model was developed to evaluate local production,
and it was partially applied to the fruit production sector. Results
indicate that productive, marketing and institutional processes
have a low efficiency level; that it is possible to triple the current
peach production, that some agronomic and marketing actions
are doubling the production value and tripling the transformation
value, and the most important thing, that these values can be
improved. We conclude that it is feasible to detonate a process
of fruit production development, based on an appreciation
model that includes the following elements: territorial approach,
ascending approach (bottom-up), and conformation of a Local
Action Group, an innovation strategy based on steps and actions
directed at promoting improved production, transformation,
marketing, institutional participation processes and links with other
sectors, network organization for producers and commerce, and
management of fruit production projects’ strategy and financing.